RANGE OF SERVICES
MARKETING & SALES
As part of a comprehensive marketing and sales plan, we develop a marketing program to meet the diversity of a customer's needs. The plan includes a number of steps, including:
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Segmenting the market.
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Determine market boundaries.
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Decide segmentation variables.
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Collect and analyze segmentation data.
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Develop a profile of each segment.
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Selecting target markets that potentially are the most profitable and responsive.
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Choosing a positioning strategy to communicate perceptions about a product line.
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Developing a marketing plan.
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Creating an integrated sales approach.
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Developing new sales leads and either pursuing to closure or working with existing sales team on closure.
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Establishing and managing a sales rep network, expanding the selling territory throughout the United States and into appropriate foreign opportunities.
For international marketing opportunities, our plan includes:
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Profiling the client's present export program.
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By country, obtaining market and competitive data to determine opportunity potential, including local industry and export/import volumes, growth rates and trends, marketing and distribution channels, price levels and competitive analysis.
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Identifying, selecting and working with the best distributors in each country to insure sales and profits are maximized.
NEW PRODUCT DEVELOPMENT
Our new product development program is designed to implement a cost-effective approach leading to developing a new product or service that truly meets the needs of prospects and customers. The process includes the following steps:
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Set focus for product diversification and new product development.
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Create and develop unique and innovative new product concepts related to the client's manufacturing capabilities.
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Research and evaluate new concepts, including the client's existing ideas.
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Direct the creative engineering and industrial design activities.
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Create product packaging and point-of-purchase displays and materials.
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Oversee selling in test and expansion markets, and national roll-out.
STRATEGIC MARKET PLANNING
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Set objectives and develop goals for organization.
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Benchmark information about the firm and its competitors.
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Assess firm’s distinctive competencies.
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Generate strategic options for each market opportunity.
STRATEGIC ALLIANCES
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Identify the corporate vision and long term goals.
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Distinguish the core competencies.
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Identify target opportunities.
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Proactively search for alliance candidates.
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Structure and negotiate the alliance.
MARKET RESEARCH
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Specify the information required to address the marketing opportunities and problems.
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Design the method for collecting information, both qualitative and quantitative research techniques, including focus groups, mall intercepts, customized creative sessions and trade interviews.
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Manage and implement the data collection process.
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Process and analyze the data.
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Communicate the findings and their implications.
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Recommend action plans.
PUBLIC RELATIONS
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Determine who the key audiences are, including users of the product or service as well as influencers and decision-makers.
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Formulate a strategic message to each target audience.
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Prepare a plan detailing objectives, strategies, tactics, timeline and budget.
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Determine the media mix best suited to reach the target audience, including trade and technical publications, business press, television and radio, newspapers and magazines.
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Determine the tactics to execute the public relations program, including the standard news releases, press tours, direct mail, special events, contests, and speakers bureaus.