Our new product development program is designed to implement a cost-effective approach leading to developing a new product or service that truly meets the needs of prospects and customers. The process includes the following steps:
Set focus for product diversification and new product development.
Create and develop unique and innovative new product concepts related to the client's manufacturing capabilities.
Research and evaluate new concepts, including the client's existing ideas.
Direct the creative engineering and industrial design activities.
Create product packaging and point-of-purchase displays and materials.
Oversee selling in test and expansion markets, and national roll-out.
Harold W. Danser, President MARKETING DEVELOPMENT RESOURCES, INC. Hancock Professional Center 15 Forest Road
