As part of a comprehensive marketing and sales plan, we develop a marketing program to meet the diversity of a customer's needs. The plan includes a number of steps, including:

• Segmenting the market.

  • Determine market boundaries.

  • Decide segmentation variables.

  • Collect and analyze segmentation data.

  • Develop a profile of each segment.

• Selecting target markets that potentially are the most profitable and responsive.

• Choosing a positioning strategy to communicate perceptions about a product line.

• Developing a marketing plan.

• Creating an integrated sales approach.

• Developing new sales leads and either pursuing to closure or working with existing sales team on closure.

• Establishing and managing a sales rep network, expanding the selling territory throughout the United States and into appropriate foreign opportunities.

For international marketing opportunities, our plan includes:

• Profiling the client's present export program.

• By country, obtaining market and competitive data to determine opportunity potential, including local industry and export/import volumes, growth rates and trends, marketing and distribution channels, price levels and competitive analysis.

• Identifying, selecting and working with the best distributors in each country to insure sales and profits are maximized.
  

Harold W. Danser, President
MARKETING DEVELOPMENT RESOURCES, INC.
Hancock Professional Center
15 Forest Road

P. O. Box 404
Hancock, NH 03449    USA

E-Mail: HAL@HAL2001.com
TEL: 603/831-1100