Specify the information required to address the marketing opportunities and problems.
Design the method for collecting information, both qualitative and quantitative research techniques, including focus groups, mall intercepts, customized creative sessions and trade interviews.
Manage and implement the data collection process.
Process and analyze the data.
Communicate the findings and their implications.
Recommend action plans.
Harold W. Danser, President MARKETING DEVELOPMENT RESOURCES, INC. Hancock Professional Center 15 Forest Road
